About CrossTx

David Vap is a leading SaaS Product Executive. As Group Vice President of Oracle Applications Development, David drove product strategy and product management for the cloud-based Oracle customer service products. He also aligned the strategy for the Oracle customer experience portfolio, which consisted of sales, service, marketing, and commerce applications.
A 20-year veteran of the technology industry, Mr. Vap joined Oracle through the acquisition of RightNow in 2012. At RightNow he was Vice President of Products, where he led product strategy, product management, and product marketing.

Mr. Vap earned his Bachelor of Science at Carnegie Mellon University.

Donald Beeman is the former Chief Executive Officer of LigoCyte Pharmaceuticals, Inc., in Bozeman, Montana. Mr. Beeman led LigoCyte through fundraising, the development of several preclinical candidates and moved the company’s norovirus research program into the clinic. The company was acquired by Takeda in October 2012. He was a Founder and served as the Director at Topaz Pharmaceuticals LLC. Topaz was acquired by Sanofi Pasteur.

Prior to that, Mr. Beeman served as Vice President at Merck & Co., Inc. (1989-2004), where he led commercial operations for the vaccine business in the United States, reporting to the division head. He guided the creation of Merck’s first e-business channel with physicians and led two different regional sales groups at Merck, helping to establish five new products during his tenure in this role in the company’s pharmaceutical division. Mr. Beeman has held several different marketing positions including assignments in product marketing, customer marketing, and as the Marketing Director in the Australian subsidiary of Merck.

Pam Sveinson has had a busy and diverse career since moving back to her home state of Montana in 1999, where she bought a business and property on Hebgen Lake. Since then, Pam has developed and operated Kirkwood Resort & Marina near West Yellowstone, where she also has been active in a variety of community efforts.

In her “spare time”, she has been consulting with a variety of clients world-wide since 1999. Pam specializes in individual executive coaching, facilitation of management team sessions and consulting on large-scale culture initiatives. Her client work has spanned 18 years, working with global corporations, e-commerce start-ups and small businesses as well as non-profit organizations. In the last several years, Pam has become a member of the Frontier Angel Fund, investing in and supporting start-up businesses.
Prior to 1999, Pam had a career of more than 20 years holding executive HR positions with Cowles Media Company/Star Tribune and with First Bank System, both in Minneapolis. She also has been a member of the board of directors for several organizations, serving as both the chair of their HR committees as well as Treasurer and Board Chair. In those capacities, she led or participated in many committees, including oversight of investment fund management. Pam received her master’s in Industrial Relations from the University of Minnesota in 1980.